Welcome to Prima & Corporate University Xchange!
Supporting excellence in human capital development across the Gulf.

Prima & Corporate University Xchange
The success of your company depends upon how well each of your employees does his job. That is where PrimaCUX comes in. Our team can help you achieve radical improvements in employee performance across your company. Here are some of the ways we can help you achieve this important goal.
Performance Management
Many organizations have implemented performance management systems but without much success. Managers still have difficulty establishing consistent performance goals, aligning performance goals with company objectives, communicating effectively, managing performance, conducting reviews, and coaching their staff for performance improvement. We help organizations set clear, consistent, and measurable performance goals across the company, coach people to excel, and manage performance much more effectively. Please contact us to learn more.
Technical Training Institute Design & Development
Major industries across the region have a very difficult time recruiting people with the necessary professional and technical skills. PrimaCUX fills this skills gap by deploying technical and professional training institutes in partnership with leading educational and technical organizations around the world. Please contact us to learn more.
Management and Leadership Development
Prima Corporate University Xchange offers over two hundred management and leadership development programs in collaboration with Harvard Business Publishing. Our programs address the developmental needs of the following management and leadership levels:
- High Potential Employees
- First Line Supervisors
- Managers
- Directors
- General Managers
- Senior Executives
We can also work with you to design and deploy a comprehensive Management Development Program (MDP) and Leadership Development Program (LDP) aligned to your specific business needs and competency requirements. The MDP and LDP consist of a progressive series of programs designed to support managerial and leadership excellence. We have extensive experience in designing, developing, and delivering management and leadership development programs for leading organizations across the globe.
Leadership Academy Design
“We need a more strategic approach to developing the capabilities of our people.” Chief Executive Officer
How have many of the world’s most successful companies responded to this “call to action”? By creating their own corporate universities. As the demand for more effective & efficient talent development has increased globally, corporate universities have sprung up by the hundreds. The staff at PrimaCUX have helped build many of them. Please contact us to learn more.
The PrimaCUX Difference
Deep experience gained in helping organizations worldwide establish Corporate Universities, Leadership Academies, and Technical and Professional Training Centers. Proven methodologies. Research-based foundation. Headquartered in Riyadh.
We invite you to explore our website and look forward to serving your needs. Please contact us for additional detail.
